CEO Quách Phong is currently one of the most prominent faces in the reward-based gaming industry across Asia. With his business acumen and hands-on experience, the leader of XX88 has transformed XX88 betting platform from a rising name into a leading force in the industry. Interestingly enough, before reaching the top, Mr. Quách Phong went through a difficult journey, starting with a humble beginning. Thanks to his sharp instinct, he gradually proved his capabilities in a market known for being constantly shifting like online betting.
From the moment he took over the XX88 brand, entrepreneur Quách Phong clearly defined his goal—not merely to build an online bookmaker, but to build a comprehensive brand that is sustainable. Under his leadership, the XX88 platform has continuously been powerfully developed in terms of both technical infrastructure and customer service. Instead of chasing short-term profits, CEO Quách Phong chose a path of long-term investment, centered on player experience. He directly oversaw the integration of advanced technologies to ensure that XX88’s system operates smoothly, even during surges in user traffic. At the same time, he has consistently expanded strategic partnerships to deliver one of the most engaging game libraries in the market. As a result, XX88 quickly made its mark within the gaming community in Vietnam and across Southeast Asia.
One of the key factors that sets him apart is Mr. Quách Phong’s modern governance mindset. Unlike traditional methods, he consistently prioritizes flexibility in every aspect of operations and strategic development at the XX88 brand. Mr. Quách Phong believes that for an online betting business to achieve sustainable growth, it must strike a harmonize strategy with practicality. Therefore, he always analyzes user behavior data to ensure that products are aligned with market preferences. The team at the XX88 betting platform is carefully handpicked here and mentored by leader Quách Phong, based not only on professional qualifications but also on a spirit of responsibility. It is this internal cohesion that fosters a professional working environment—a crucial foundation for XX88 as a company to operate smoothly and continue its upward trajectory. His leadership style is not about control but about inspiring others, creating a powerful ripple effect throughout the company and within the player community.
Under the sharp management of Mr. Quách Phong, the XX88 brand has achieved numerous successes throughout its development journey. More than just an ordinary gaming portal, XX88 has evolved into one of the leading bookmakers in Vietnam and the broader Southeast Asian region. In just a few short years, the XX88 playground has amassed a massive player base. According to the latest statistics, the number of active users on the platform has increased by more than double within just 12 months, thanks to a well-executed strategy focused on optimized user experience led by CEO Quách Phong. Beyond the growth in numbers, the quality of XX88’s services has also been significantly improved. From a smooth user interface and internationally certified security systems to a continuously updated and diversified game library—everything reflects the visionary mindset and strategic investments of CEO Quách Phong. Renowned certifications such as “Top 5 Most Trusted Betting Platforms in Asia,” “Fastest-Growing Brand of 2024,” and “Most Popular Reward-Based Gaming Ecosystem” are among the many accomplishments that CEO Quách Phong and the XX88 team have proudly achieved, solidifying their class in the regional betting landscape.
Not only focused on present success, Mr. Quách Phong consistently defines sustainable strategies for the XX88 system. With the philosophy of “developing for the community,” he has built a well-structured roadmap for market expansion in the coming years. According to founder Quách Phong himself, the biggest goal between 2025 and 2030 is to position XX88 as a world-leading bookmaker. To realize this ambition, XX88 has been aligning with global publishers, while making bold investments in developing a multinational platform. Promising markets like Malaysia are being deeply researched by XX88 experts to develop localized versions. With a “right positioning – rapid growth” strategy, CEO Quách Phong believes that XX88 will not only leave a lasting mark in Southeast Asia but also expand further into European and Latin American markets. At the same time, he places special emphasis on user experience, aiming to build an expanded ecosystem linking gaming – betting – entertainment – and technology. Features like AI-driven personalized experiences are gradually being integrated to deliver real value to users.
One of the key elements that has shaped the distinctiveness of the XX88 brand is the strategic mindset of entrepreneur Quách Phong. Embracing the philosophy of “putting people at the core,” he consistently places human capital at the heart of every decision. Leader Quách Phong is not only a brilliant strategist but also a powerful source of inspiration. He frequently initiates internal training sessions, encouraging a culture of innovation within his team. The corporate culture he has built—flexible—has become the glue connecting departments, fostering a strong collective. Remarkably, Mr. Quách Phong doesn’t see himself as a “boss,” but as a companion. He frequently personally engages with employees to understand even the smallest concerns, enabling him to make optimal decisions. His approachable and empathetic leadership has helped him inspire throughout the company. Moreover, CEO Quách Phong is a staunch advocate of responsibility. He once shared: “No individual can succeed unless the team thrives.” Thanks to these leadership principles, XX88 is continually becoming an ideal workplace.